N A M E & E M B L E M
N A M E & E M B L E M
A King is addressed as SIRE, the word SIRE also means the founder of a family, used in acknowledgement of our ancestral artisan forefathers.
The Crown symbolises our deep routed connection to the Maharajas.
The Bull is a sacred symbol of life in India, it is also referred to as a SIRE, a prized male thoroughbred kept for breeding to pass its precious heredity, as has our ancestral artisan forefathers, passing skills down from father to the next generation.
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Jewellery was so important that in the past, craftsmen were considered to be on par with the Kings. In recognition & respect of their skills & artistry, they are named after the deity Vishwakarma, who according to Hindu mythology is the creative power that holds the universe together so beautifully.
However, the crown on the bulls neck symbolises respect & integrity as he humbly wears it on the neck, not the head.
SIRES MASTER GOLDSMITHS official hallmark,
the mark of quality
The Parekh family became know as
The Jewellers of SIRES (Kings) & the SIRES (forefathers) of Jewellery.